Founder and designer Serin imparts her fine jewelry with the ease and elegance of California living. Raised in Napa Valley and inspired by the thoughtful, subtle sophistication of the area—and her grandmother’s deep love of jewelry—she studied Art History before earning her Graduate Gemologist degree from the Gemological Institute of America.

Initially drawn to the world of jewelry through a desire to work in auction houses, Serin’s hands-on experience creating custom engagement rings with a high-end fine jewelry house deepened her understanding of the personal meaning behind each piece.

From there, she spent over seven years working in Silicon Valley at a fine jewelry startup, where she wore many hats: developing a bespoke jewelry program, managing production and overseeing designer relations and collaborations. She also worked closely with master diamond polishers to create innovative shapes, further honing her commitment to craftsmanship and innovation.

Her brand channels the spirit of California intentional living into modern heirlooms—meant to be worn, loved, and passed on.

We prioritize timeless design over fleeting trends, focusing on intentional details and thoughtfully chosen stones. Every piece is made with longevity in mind—designed to feel as effortless as it is enduring. Our pieces reflect refined simplicity—timeless yet contemporary designs that are endlessly wearable.

Our production is small-scale and primarily made-to-order, with each item handcrafted with care in California or New York. For over 13 years, Serin has been dedicated to creating bespoke engagement rings and custom jewelry, and expertly sourcing the finest diamonds and gemstones.

When you choose us for a custom piece, we work closely with you throughout the design process to bring your vision to life—ensuring the final piece feels truly personal.